Business owners often get very confused about marketing and who can blame them? They listen to marketing consultants bombarding them with jargon, their sales team saying, ‘relax we’ve got marketing covered’, and people constantly trying to sell them a new shiny golden fleece at every turn. It’s difficult to know who to believe.
The Marketing Centre approach strips out all the padding and waffle and summarises our view of marketing in a simple matrix we call Marketing 360.
It boils down to the four fundamental functions of marketing within a business:
Its common sense really. That’s why our Marketing Directors return to our Marketing 360 matrix again and again. It provides a road map, a checklist, a view of what else is impacted and most importantly a progress check of what has been achieved.
Each of these functions is then underpinned by:
10 minutes to see where you Rate
To find out how your marketing currently measures-up on the Marketing 360 matrix take 10 minutes out of your busy day to complete our diagnostic questionnaire. We’ll then provide you with a report that shows you what you’re doing well, and what’s not quite so healthy, along with recommendations for improvements and hints and tips. No hard sell just clear no nonsense business marketing advice.